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PERSONAL & CONTACT INFO
Name: Jeffrey Fermin
Company Name: New Theory
Job Title: CEO & Digital Growth Specialist
Company Website/Social Handles: https://www.newtheory.miami
Twitter: @JeffFermin
Instagram: @NewTheoryCreative
Q&A
Büro Member Since:
2021
Which Büro location do you work from?
South Miami
What does your company do, and what is your role?
I founded New Theory, a boutique marketing agency. I help several companies improve their online visibility through search engine optimization, content, and crafting enticing sales enablement material
What do you like best about your job?
The autonomy that I have. Since I've gained the trust from my clients, I'm able to work on interesting projects, set realistic (and feasible) deadlines that help companies reach their goals. It also doesn't hurt that I get to make my own schedule and get down time when needed.
What is your business motto/philosophy?
Be completely transparent, even more when times get rough.
South Florida native since:
1989
What are your favorite local hangouts and activities?
Typically stay within the South Miami area. Though I do enjoy going out to Wynwood, Brickell, and occasionally go out to Key Biscayne to walk across the bridge.
What's one (surprising, interesting, funny, awesome) fact you'd like Büro members to know about you?
I once played in a Semi-pro Canadian football league — unfortunately, I lost in the championship game.
What do you like best about working at Büro?
Love the fact that every one is really polite! The office, decor, and ambiance is very modern. I feel like it's the best office in South Miami.
Tell us a "bucket list" item!
Still hoping I can go visit Egypt and see the pyramids. It's been a dream of mine since I was a kid.
What 3 items would you bring with you on a deserted island?
1. My couch
2. TV
3. iPhone (w/ wifi + battery)
What's your comfort food?
New York style pizza!
What movies do you watch or reference over and over?
Big fan of the Marvel movies. All of them! I'll even re-watch the ones that aren't that good.