PERSONAL & CONTACT INFO Name: Alana Appel Company Name: Alana Appel Design Job Title: Digital & UX Designer Company Website/Social Handles: https://www.alanaappel.com/
Büro Member Since:
Which Büro location do you work from?
South Beach - Purdy Location
What does your company do, and what is your role?
My company focuses on all aspects of a digital product's development, including design, usability, function, branding, and marketing. As a visual UX designer, my work touches the entire end-to-end journey of a user's interaction with a web or mobile product, and includes identifying new opportunities for the products and business. In short, I want to make people's lives easier through empathy-driven design.
My clients have included several start-up & Fortune 500 companies spanning various industries from Fashion to Tech.
What do you like best about your job?
The fact that no 2 days are alike!
All kidding aside, I love having the ability to translate people's ideas into a concrete visual representation. I often try to simplify a complex, human-centered problem to its core essence. The fact that my work has proven to be recession-proof and that I can work from anywhere in the world (or any Büro), does not hurt either.
What is your business motto/philosophy?
Good design has a reason.
South Florida native since:
Hometown (if not South Florida)?
I'm a NYC native
What are your favorite local hangouts and activities?
Miami is certainly not lacking in terms of culinary experiences!
I've recently enjoyed the specials at Michael’s Genuine Design District & Boia De Restaurant in Little Haiti.
In terms of local hangouts, some of my favorites include Karaoke at the Bay Club, Raw Figs drawing pop-ups all over Miami & la colombe coffee shop. I'm also a fan of jogging along the beach path during the colder Miami 'Seasons,' and frequenting the Bass & Perez museums on a regular basis.
What's one (surprising, interesting, funny, awesome) fact you'd like Büro members to know about you?
I'm a top tier accredited Pilates & Yoga teacher & have taught worldwide. I'm also a digital Nomad & have worked remotely in different countries & cities prior to the Pandemic.
What do you like best about working at Büro?
Besides the 237 days of sunshine a year & epic sunsets along the harbor, I enjoy the relaxed yet professional environment that Büro has to offer.
Tell us a "bucket list" item!
A South-African Safari or a long trip to India.
What 3 items would you bring with you on a deserted island?
Assuming I had all of the survival basics, I’d next bring a copy of 'The Alchemist' by Paulo Coelho, 'Untamed' by Glennon Doyle, or 'The Fountainhead' by Ayn Rand; a sketch pad, and Coldplay’s Prospekt's March or Ghost Stories Album.
What's your comfort food?
Zak the Baker sourdough avocado toast. I’m also really into pints of Nabati ice cream in Wynwood.
What movies do you watch or reference over and over?
The Addams Family, After hours, The Professional, Lost in Translation and Manhattan come to mind.